Sara Davies MBE is a prominent British businesswoman, entrepreneur, and television personality who has captured the public’s attention through her inspiring journey and down-to-earth charm. Best known as the founder and owner of the crafting supplies company Crafter’s Companion and for her role as the youngest-ever female investor on BBC’s Dragons’ Den, Davies’ story is one of innovation, hard work, and a deep passion for creativity. This article delves into Sara Davies’ estimated net worth, her path to success, and addresses some of the key questions people are asking about her online.
Understanding Sara Davies’ Net Worth
While pinpointing an exact net worth for any individual can be challenging, especially as business valuations fluctuate, various reports suggest that Sara Davies has accumulated a substantial fortune. Recent estimates place her net worth around £37 million (approximately $46 million USD as of April 2025). This impressive figure is primarily attributed to the success of Crafter’s Companion, a company estimated to be worth in excess of £35 million. Her appearances on television, including Dragons’ Den and Strictly Come Dancing, as well as her media engagements and potential brand partnerships, would also contribute to her overall wealth.
It’s important to note that net worth is a dynamic figure influenced by various factors, including business performance, investments, and personal assets. However, the consistent reports around the £37 million mark provide a strong indication of Davies’ significant financial success.
The Making of a Millionaire: Sara Davies’ Business Journey
Sara Davies’ entrepreneurial journey began in 2005 while she was a student at the University of York. During a work placement at a small craft company, she identified a significant gap in the market: the lack of a simple tool to create bespoke envelopes for handmade cards. This “light bulb moment” led to the invention of “The Enveloper,” a product that would become the foundation of her multi-million-pound enterprise, Crafter’s Companion.
With the help of her father and a local carpenter, Sara developed a prototype of The Enveloper. Recognizing the potential of her invention, she secured a patent to protect her intellectual property. This proactive step proved crucial in safeguarding her innovation in a competitive market.
The initial launch of The Enveloper was a resounding success. Sara showcased her product on the TV shopping channel Ideal World, selling an astonishing 30,000 units within the first six months. By the time she graduated from university in 2006 with a first-class business degree, her company was already turning over £500,000.
From its humble beginnings in Sara’s university bedroom and later operating above her family’s decorating store, Crafter’s Companion has experienced remarkable growth. The company now designs, manufactures, and supplies a vast range of crafting tools, materials, and educational resources. Sara’s infectious enthusiasm and engaging demonstrations on TV shopping channels like Ideal World and Hochanda played a pivotal role in building a loyal customer base and expanding the brand’s reach.
Today, Crafter’s Companion is a global retailer with its UK headquarters in Newton Aycliffe, County Durham. It employs over 200 people worldwide, with additional outlets and offices in the UK and the United States. While the company faced recent financial challenges and entered administration in early 2025, Sara Davies stepped back in to regain control as Chief Executive Officer, demonstrating her unwavering commitment to the business she built from the ground up. Her leadership aims to steer Crafter’s Companion back to its former success.
Sara’s business acumen and inspiring story have earned her numerous accolades, including the Ernst & Young Emerging Entrepreneur of the Year award in 2010 and an MBE (Member of the Order of the British Empire) in the 2016 New Year Honours List for her services to the economy.
Sara Davies on Dragons’ Den: Investing in the Next Generation
In April 2019, Sara Davies joined the panel of BBC Two’s Dragons’ Den for its seventeenth series, replacing Jenny Campbell. At the time, she was the youngest-ever female Dragon to grace the show. A long-time fan of the program, Sara even recalled being invited to pitch on the show 13 years prior, making her addition to the panel feel like a full-circle moment.
On Dragons’ Den, Sara has become known for her enthusiastic and down-to-earth approach, often expressing excitement for innovative startups that resonate with her entrepreneurial spirit. Some of her notable investments on the show include:
Sibstar: A fintech company backed by Sara and Deborah Meaden.
My Chocolate Shop: An online retailer of personalized chocolates.
Redcote Leisure Ltd: A company in the leisure and tourism sector.
Mak Tok: A Malaysian-inspired street food business.
Pipe Easy: A tool designed to simplify plumbing tasks.
Drynks Unlimited: A producer of alcohol-free beverages (though the company has since dissolved).
Nimble: A brand offering baby-safe cleaning products.
Sara’s involvement in Dragons’ Den not only showcases her business expertise but also provides a platform for her to mentor and invest in a diverse range of budding entrepreneurs, further solidifying her reputation as a champion of innovation. However, in March 2025, Sara announced her decision to step away from Dragons’ Den “for now” to fully focus on her role as CEO of Crafter’s Companion, emphasizing her deep commitment to her original business.
Beyond Business: Sara Davies’ Personal Life
Born on April 23, 1984, in Coundon, County Durham, Sara Davies has strong ties to her North East roots. She is married to her childhood sweetheart, Simon Davies. The couple met when Sara was just 15 years old, and they tied the knot in 2007. Simon has been a constant source of support and even joined Crafter’s Companion as the company’s managing director, overseeing the day-to-day operations while Sara focuses on business development and creative aspects.
Sara and Simon have two sons, Oliver and Charlie, who reportedly share their mother’s passion for making and creativity. Sara has spoken openly about the challenges of balancing a demanding career with family life, emphasizing her commitment to being present for her children.
In recent years, Sara has also been candid about her health journey, including a significant weight loss achieved through a fibre-rich diet and exercise. She has mentioned a diagnosis of gestational diabetes during pregnancy as a motivating factor for taking a proactive approach to her health.
Sara Davies and Crafter’s Companion: Addressing Online Queries
Based on common searches related to Sara Davies and Crafter’s Companion, here are some additional points of interest:
Who is the CEO of Crafter’s Companion? While Sara Davies founded Crafter’s Companion and has recently returned as CEO (as of early 2025), Mark Allsop was appointed CEO in July 2023 to support the company’s growth strategy. However, with the company’s recent financial struggles, Sara has stepped back into the leadership role to steer the business forward.
What happened to Crafter’s Companion? In early 2025, Crafter’s Companion faced significant financial difficulties and entered administration. Sara Davies subsequently stepped in to rescue the company, becoming the majority shareholder and CEO once again. The company had incurred trading losses since 2022 due to various factors, including unachieved growth targets, COVID-related supply chain issues, and the insolvency of a key teleshopping partner.
Where is Crafter’s Companion based? The headquarters and main warehouse of Crafter’s Companion are located in Newton Aycliffe, County Durham, in the North East of England. The company also has a retail store in Evesham, UK.
What products does Crafter’s Companion sell? Crafter’s Companion offers a wide variety of crafting supplies, including papercraft materials (paper pads, cardstock), die-cutting machines and dies, art and coloring supplies (Spectrum Noir), sewing and fabric tools (Threaders), and stationery (Violet Studio). They aim to provide products that make crafting accessible and enjoyable for enthusiasts of all levels.
FAQs
What is Sara Davies’ net worth in 2024?
As of 2024, Sara Davies’ estimated net worth is around £100 million. This wealth stems from her thriving crafting enterprise, television appearances, and various entrepreneurial ventures .
How did Sara Davies accumulate her wealth?
Sara founded Crafter’s Companion in 2005 while studying at the University of York. The company specializes in crafting products and has expanded globally, contributing significantly to her fortune. Her television role on “Dragons’ Den” and other business endeavors have further bolstered her income .
What is Crafter’s Companion?
Crafter’s Companion is a crafting supply company offering a range of products for craft enthusiasts. Established by Sara Davies, the company has grown to serve customers worldwide, with a reported turnover of £34 million annually and over 190 employees .
When did Sara Davies join “Dragons’ Den”?
Sara joined the BBC’s “Dragons’ Den” in 2019, becoming the youngest investor on the show at that time .
Has Sara Davies invested in businesses on “Dragons’ Den”?
Yes, since joining the show, Sara has invested over £1 million in various businesses, including Mak Tok, a Malaysian chili paste company, and Shower Gem, a bathroom storage solution .
What other ventures contribute to Sara Davies’ income?
Beyond her crafting business and television role, Sara earns from endorsements, public speaking engagements, crafting workshops, and product lines associated with her brand .
Is Sara Davies involved in philanthropy?
Yes, Sara actively supports various charitable causes, including initiatives related to children and education. She also contributes to community projects through her business endeavors .
What is known about Sara Davies’ personal life?
Sara was born in 1984 in Coundon, County Durham, England. She is married to Simon Davies, and the couple has two children. Despite her public persona, she maintains a relatively private personal life .
Has Sara Davies received any honors or awards?
Yes, in 2016, Sara was appointed Member of the Order of the British Empire (MBE) for her services to the economy. She has also received numerous business awards throughout her career .
What is Sara Davies’ educational background?
Sara graduated with a first-class Business degree from the University of York in 2006. It was during her time at university that she founded Crafter’s Companion .
To conclude
Sara Davies’ journey from a university student to a multimillionaire entrepreneur and television personality is a testament to her innovation, determination, and business acumen. Her ability to identify market gaps and create successful products has propelled her to the forefront of the crafting industry. Through Crafter’s Companion, she has not only built a profitable enterprise but also fostered a global community of craft enthusiasts.
Her role on “Dragons’ Den” has further solidified her status as a savvy investor and mentor, enabling her to support budding entrepreneurs and diversify her investment portfolio. Beyond her business ventures, Sara’s philanthropic efforts and commitment to community initiatives highlight her dedication to making a positive impact.
Sara Davies’ story serves as an inspiration to aspiring entrepreneurs, demonstrating that with creativity, perseverance, and strategic thinking, it’s possible to turn a simple idea into a thriving global business. As she continues to expand her ventures and influence, Sara remains a prominent figure in the business world, exemplifying the potential of combining passion with entrepreneurship.
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