Stephen Bunting, the seasoned English professional darts player known as “The Bullet,” has carved a significant niche in the world of darts, captivating audiences with his consistent performance and engaging personality. This article delves into his estimated net worth, career earnings, endorsements, and the factors contributing to his financial success, while also addressing what fans are curious about regarding his online presence.
The Rise of “The Bullet” and On-Darts Earnings
Born on April 9, 1985, in Liverpool, Stephen Bunting began his professional darts journey in the British Darts Organisation (BDO) before transitioning to the Professional Darts Corporation (PDC) in 2014. His career has been marked by notable achievements, including winning the BDO World Championship in 2014, the World Masters in 2012 and 2013, and the PDC Masters in 2024.
What contributes to Stephen Bunting’s net worth from darts?
Prize Money: The most direct source of income for any professional darts player is the prize money earned from participating and succeeding in tournaments. Stephen Bunting has had a long and successful career, accumulating significant winnings over the years in both the BDO and PDC circuits.
By November 2024, his earnings from the PDC Order of Merit over the preceding two years totaled approximately £557,000.
His total career prize money is estimated to be over £1.8 million as of late 2024, taking into account his earnings across his entire professional career.
More recent figures indicate his career prize money has surpassed £2.1 million by April 2025, showcasing his continued success on the PDC tour.
In 2025 alone, up to early April, Bunting had already earned £72,000 from PDC events.
His impressive run to the semi-finals of the 2025 World Darts Championship earned him a substantial £100,000.
Winning the 2024 Masters title netted him £65,000.
His victory at the 2025 Bahrain Masters added another significant amount to his earnings.
A recent Premier League Darts night win in Berlin in April 2025 earned him £10,000.
Winning the PDC International Darts Open in April 2025 contributed another £30,000 to his earnings.
Order of Merit Ranking: A high ranking in the PDC Order of Merit not only reflects a player’s recent success but also ensures invitations to lucrative major tournaments, further boosting potential earnings. As of April 2025, Stephen Bunting is ranked number four in the PDC Order of Merit, a testament to his consistent high-level performance.
Beyond the Oche: Endorsements and Sponsorships
In addition to prize money, top darts players like Stephen Bunting significantly enhance their income through endorsements and sponsorships. These partnerships leverage their public profile and fanbase to promote various products and brands.
What kind of endorsements and sponsorships does Stephen Bunting have?
Target Darts: Bunting has a long-standing and prominent partnership with Target Darts, a leading manufacturer of darts equipment. This collaboration involves:
Signature Darts: Target produces and markets Stephen Bunting signature darts, flights, and shafts, allowing fans to use the same equipment as “The Bullet.” He has signature Gen 4 and Gen 5 darts in various weights.
Brand Ambassador: As a Target ambassador, Bunting actively promotes their products through appearances, social media, and during tournaments.
Shirt Sponsorships: Like many professional darts players, Bunting features logos of his sponsors on his playing shirt, providing valuable exposure for these brands during televised tournaments, which attract millions of viewers globally. While specific current shirt sponsors beyond Target Darts fluctuate, he has had various companies partner with him over the years. His website offers sponsorship packages with prominent logo placement on his shirt and social media mentions.
Other Potential Endorsements: Depending on his profile and marketability, Bunting may also have endorsements related to:
Gaming or Sports-related products: Given the crossover appeal of darts and gaming.
Local businesses: Being a recognizable figure in the St Helens area.
Merchandise: Beyond his official Target Darts range, he has his own branded merchandise like t-shirts available for fans.
Stephen Bunting’s Net Worth: A Holistic View
Estimating the exact net worth of a professional athlete can be challenging as it involves private financial details. However, based on his career earnings from prize money and factoring in his endorsements and sponsorships, Stephen Bunting’s net worth is estimated to be around £1.8 million as of late 2024. This figure likely continues to grow with his ongoing success and recent tournament victories in 2025.
Factors contributing to his estimated net worth:
Consistent Performance: His longevity and consistent high-level performances in major tournaments translate to sustained earnings.
Major Title Wins: Winning prestigious titles like the BDO World Championship and the PDC Masters significantly boosts both prize money andFuture earning potential through endorsements.
Strong Brand and Fan Base: Bunting has cultivated a strong connection with fans, who affectionately chant “Let’s go Bunting Mental,” and his “Peter Griffin” comparisons add to his unique appeal, making him an attractive prospect for sponsors.
Professional Management: Having professional management likely aids in securing and maximizing endorsement opportunities.
What People Ask About Stephen Bunting and YouTube
While Stephen Bunting doesn’t appear to have a dedicated personal YouTube channel with regular vlogs or exclusive content, his presence on the platform is notable through various avenues:
Common YouTube-related queries:
Match Highlights and Full Matches: Fans frequently search for highlights and full recordings of his matches in major tournaments like the World Championship, Premier League, Masters, and other PDC events. These are typically uploaded by official PDC channels, sports broadcasters (like Sky Sports), and fan channels.
Interviews and Features: Stephen Bunting often features in interviews conducted by the PDC, broadcasters, and darts news outlets. These videos provide insights into his career, mindset, and personal life. One notable appearance was on the “Holly Randall Unfiltered” podcast, suggesting broader media engagement.
Walk-on Song: His iconic walk-on song, “Titanium” by David Guetta featuring Sia, is a popular search term, with fans looking for the full version or live recordings of his entrance at events.
“Peter Griffin” Comparisons: The humorous comparisons between Bunting and the Family Guy character Peter Griffin often lead to fan-made videos and discussions on YouTube, highlighting this unique aspect of his persona.
Sponsorship Announcements and Promotions: Videos related to his partnerships with Target Darts or other sponsors may appear on their official channels or in darts news coverage.
Analysis and Commentary: Darts analysts and commentators on YouTube often discuss Bunting’s performances, strategies, and ranking, providing further content for interested fans.
While a dedicated personal YouTube channel might offer a more direct connection with his fanbase, Stephen Bunting’s presence on the platform through official channels and fan content ensures that his matches, interviews, and personality are readily accessible to a global audience.
Personal Life and Fan Connection
Beyond the darts board and his professional earnings, Stephen Bunting’s personal life and connection with his fans are also topics of interest. He is married to Keila and has two sons, Tobias and Theo. He is a supporter of Liverpool FC and St Helens R.F.C., often sharing his passion for his hometown teams. His active presence on social media, particularly TikTok, further strengthens his bond with fans, who have embraced the “Let’s go Bunting Mental” chant.
FAQs
What is Stephen Bunting’s net worth in 2025?
As of early 2025, Stephen Bunting’s net worth is estimated to be between $1 million and $5 million. This estimation considers his career earnings, endorsements, and other income sources.
How much has Stephen Bunting earned in career prize money?
Stephen Bunting has accumulated over £1.8 million in career prize money. Notably, he earned £486,000 in the past two years alone, reflecting his consistent performance in major tournaments.
What are some of Stephen Bunting’s significant tournament wins contributing to his earnings?
Bunting’s notable victories include winning the BDO World Darts Championship in 2014 and the Cazoo Darts Masters in 2024. His triumph at the Cazoo Darts Masters earned him £65,000.
Does Stephen Bunting have endorsement deals?
Yes, Stephen Bunting has secured endorsement deals with several brands, including Target Darts, JenningsBet, and Inglenook Inns & Taverns. These partnerships contribute significantly to his overall income.
How does Stephen Bunting’s social media presence impact his earnings?
Bunting has a substantial following on social media platforms, with over 200,000 followers on TikTok and 170,000 on Instagram. His online popularity allows him to earn up to £300 per branded post, adding to his income streams.
What is Stephen Bunting’s current world ranking?
As of 2025, Stephen Bunting is ranked fourth in the world in the PDC rankings, reflecting his consistent performance and success in recent tournaments.
Has Stephen Bunting’s net worth increased recently?
Yes, Stephen Bunting’s net worth has seen a significant increase, particularly over the past two years, where he earned £536,000 from prize money alone.
What are Stephen Bunting’s future prospects in darts?
Given his current form, recent victories, and high world ranking, Stephen Bunting is poised for continued success in the darts world, which is likely to further enhance his net worth.
To conclude
Stephen Bunting’s journey in the world of darts is a testament to his dedication, skill, and strategic prowess. From his early days in the British Darts Organisation (BDO) to his current standing in the Professional Darts Corporation (PDC), Bunting has consistently showcased his talent, culminating in significant tournament victories and a commendable world ranking.
His financial growth mirrors his professional achievements. With over £1.8 million in career prize money and lucrative endorsement deals, Bunting’s net worth has seen a substantial rise. His active presence on social media platforms not only amplifies his brand but also opens additional revenue streams, further solidifying his financial standing.
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